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Mobile Advertising: Methods, Systems and Evidences from Large-Scale Randomized Field Experiments

  • 2018.07.04
  • Event
Speaker: Dr. Siyuan Liu (Pennsylvania State University)

Topic:

?? Mobile Advertising: Methods, Systems and Evidences from Large-Scale Randomized Field Experiments
?

Time&Date:?

? 12:00pm-13:30pm, 2018/7/17

Venue:

? Room A619, Teaching A

Speaker:

Dr. Siyuan Liu (Pennsylvania State University)
Abstract:
Rapid improvements in the precision of mobile technologies make it possible for advertisers to go beyond using the real-time static location and contextual information about consumers. In this talk, I will cover a set of new mobile advertising methods and strategies that leverage the full information on consumers’ offline movement trajectories from different mobility dimensions. This work can be viewed as a first step to study the digitization of individual offline behavior and how it can be linked to a better understanding individual preferences and decision-making.

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